'Black Friday' is known as the official start to the holiday shopping season. It is the day after Thanksgiving. Many stores open very early, at midnight or 5 a.m., and have huge mark-downs on popular items.
It is called 'black' because in accounting, that means that the store has profits, as opposed to red, which would mean debt.
Example:
-I heard Toys-R-Us is having a huge sale on Black Friday! I can't wait to get my grandson a bouncy horse.
-We'd better get there early so they don't sell out! I bet it'll be packed!
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