To 'co-opt' a phrase or expression means that a group takes an expression used by another group and repurposes it for their own needs. For example, the insult 'bitch' has been co-opted by American feminists as a word to show pride in their strength. Meredith Brooks' song "Bitch" (1997) illustrates this.
Example:
-You say I'm a bitch like it's a bad thing.
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